Good work - doing good
"The most successful launch in psoriasis"
PROBLEM
People with psoriasis have given up. They’ve spent years trying to find a treatment that gives them clear skin – without success.
But at last, with recent advances from Novartis, clear skin is finally possible. Question is, how do you inspire a group of people that have lost hope?
SOLUTION
We showed what clear skin really means. It’s getting your life back. It’s reclaiming everything psoriasis has taken from you. Friendship. Family. Intimacy. And doing that was as simple as asking a question.
RESULTS
- 12 million activated in 3 months
- 2,500 people a day used the derm finder in Germany, a conversation rate of 33%
- 44% of dermatologists said patients visited because of the campaign
- 80,000 patients put on new treatments
- The most successful launch in psoriasis
Agency: Havas Lynx, Manchester.