Good work - doing good
Be sun safe on site.
Sadly and shockingly, 55% of all skin cancer patients are construction workers. To raise awareness and trigger action, Cancer Research UK teamed up with HSS Hire to do something about the problem.
There are already a lot of health and safety messages on building sites, so we were tasked with making one that would really stand out over the others.
Using photochromic ink, we created specially built posters which only delivered their danger message when exposed to sunlight: a blood-red skull appearing on a featureless face as constant reminder to be sun safe on site.
The multi award-winning posters were a world first and displayed around the Sir Robert McAlpine, Bloomsbury development in London reaching over 2,200 building contractors every single day.
Agency: Havas Lynx, Manchester.