Dry Paint.

Hammerite were famous for their quick drying paint. But cheaper imitation brands were slowly taking chunks of their market share. So the challenge was to take action and reaffirm their market leading position.

In collaboration with a local Council parks department, we supplied them with Hammerite quick drying paint at a reduced cost for a small favour. Instead of using their ‘Wet Paint’ signs, they usually used on their freshly painted ironwork, they used our specially created ‘Dry Paint’ ones.

Agency: FPP Design.